At Catena Media, I produced over 1,500 videos and played a key role in growing TheLines YouTube channel from 23,000 to over 50,000 subscribers, generating more than 11 million views. I managed a fast-paced production schedule that included daily videos, podcasts, and short-form social content tailored for a highly specific, detail-focused audience. Collaborating across departments, I helped execute branded partnership campaigns and used performance analytics to refine strategy and boost social engagement. My time at Catena sharpened my ability to balance creative storytelling with data-driven decision-making in a high-volume, content-first environment.